Are you a trend-setter or a follower?
Do you follow the old calf path or do you blaze new trails?
Ralph Waldo Emerson once said, “Do not go where the path may lead, go instead where there is no path and leave a trail.” This is what Apple has been doing for the past number of years. They are creating products and services that no one has ever thought about before. When you take new and creative products and services to the market place, you will smile all the way to the bank.
The question is; how did Apple become such a trend-setter? They hired the right people to create, innovate and market. Can you say the same for your business? If the answer is no, then you have to go back to the drawing board and re-invent your business.
Will you do this, starting today?
Your post reminds me of the paths through the bush on our farm in Africa, they would zigzag all over the place. Sometimes to by-pass an obstacle like a large boulder or big tree.
At other times because years before there might have been a tree or ant hill so the first “calf” would have walked around it. Although the obstacle might have been gone for generations, people and animals still stuck to the familiar, well worn path.