Are you using industry jargon in your conversations with clients?
If so, this blog is something that you need to read.
The use of jargon or slang can be a total turn off for people that don’t understand what you mean when you are using it. Over the years I’ve been in a number of industries and I’ve fallen prey to this. In one of the industries we used the abbreviation B.R.P., which stood for balance rock pitched. Can you imagine being in a conversation and somebody throws out B.R.P.? Talk about confusing someone, isn’t it?
This morning I was talking to a web-site host company and the man I spoke to started throwing out numerous initials and terminology in his explanation to me. I stopped him and said “I think you are speaking to me in a foreign language.” This got his attention and then he started to explain things to me in my terms. I believe that he was lucky that I stopped him. But how many times have people forgot to stop you and they just decided to do business with someone else.
I hope that you would consider my ‘rant’. It is for your own good.
The question is; when will you take jargon out of your conversations with clients?
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