Below is a link to a wonderful slide show about how consumers are changing.I would urge all who read this blog to pay close attention to this – the future of your business is dependent on it. http://money.usnews.com/money/business-economy/slideshows/17-ways-consumers-are-changing

Simply the people putting together your marketing have forgotten about the touchstones that make marketing interesting. They also have forgot to use the selling strategies of the principles of persuasion. Good marketing/advertising is a combination of interesting style and a …

Why is it that many of my advertising spots or newspaper ads fall short? Read more »

Nothing, if you are a very well known company that people only buy one type of product from, for example McDonald’s.  For a small local business, you aren’t going to use a billboard with much return on your investment. For …

When I look a billboards, they only contain usually a large picture and some sort of a head-line, what’s wrong with that? Read more »