This is a true story. About two weeks ago a landscape company promised me that they would be completing the landscaping in our backyard last week. By Sunday night the work had not been done. So I e-mailed the owner …
This is a question I’ve asked myself everyday for years. I’ve asked this question because it should be the over-riding question everyday of your business life. I say that because if you look the same, then price is the determining …
How can you differentiate yourself from the competition? Read more »
The other day I was sent this joke, while it is funny it is no different than the hollow promises that we all make. ‘Last year I replaced all the windows in my house with that expensive double-pane energy efficient …
It may appear to be easy, but consider these scenarios. With long-term businesses they have built up a massive amount of expertise. When this is achieved, ‘expertise’ usually becomes the focus of their marketing. This can be a very dangerous …
This is something that all business owners need to understand. You may even think it is your product or service. The reason I say that is because years ago when McDonald’s first developed their franchise model their competitors thought that …
Ask anyone that has done business with you how you are doing. By asking past clients for their opinion, with a specific set of questions you are going to find out how they really feel about your service. Unfortunately, there …
What is the first step in improving your business? Read more »
This can be a dreaded request on the phone or even in person. The key item to remember from this blog is to be prepared. What is the tone of your voice when you get a request to get a …
I once read that in order to get the attention of customers you have to do things that are polarizing. But what is polarizing? The definition that makes sense to me is to cause to divide into sharply contrasting groups. …
What are you doing to attract customers to your business? Read more »
Is it possible that they might not be as price conscious as you think? According to BIGresearch when they asked tens of thousands of shoppers how they like to shop, what is there preference in customer service and what it …
Sometimes I think many businesses have a ‘sales prevention’ department. Why would I say that? It has become obvious to me that some businesses don’t understand that when people want to do something they want to do it now. The …