I once read that in order to get the attention of customers you have to do things that are polarizing. But what is polarizing? The definition that makes sense to me is to cause to divide into sharply contrasting groups. …
What are you doing to attract customers to your business? Read more »
Is it possible that they might not be as price conscious as you think? According to BIGresearch when they asked tens of thousands of shoppers how they like to shop, what is there preference in customer service and what it …
Sometimes I think many businesses have a ‘sales prevention’ department. Why would I say that? It has become obvious to me that some businesses don’t understand that when people want to do something they want to do it now. The …
This is what everyone is thinking when they are talking to you. So how do you show that you are really listening? Do you just sit there expressionless? Or do you use active listening skills? Active listening skills are the …
I hope nothing, but I could be wrong. The fire department gets the little things done in spite of all of their interruptions. When that alarm rings they have to get moving. Is your business constantly putting out the fires …
What is the difference between your business and the fire department? Read more »
The answer is yes. Every action that every staff member takes in any business is all about marketing. If you play a lead role in your business you had better maker sure that every one of your staff members know …
Do you feel that you play a vital role when it comes to marketing your business? Read more »
Are you working for the money or are you working to make a difference in the world? Recently a book was published called ‘Start Something That Matters’. The basis of the book is a collection of favorite stories that led …
Over the years I’ve noticed that many companies spend a lot of money promoting their company, product or service. The wonderful thing is that they are well known in their service area. The saddest thing is that their customer service …
This past weekend I went to a local jewelry store to buy a battery for my watch. This should have been no problem. Well think again. As I pulled up in front of the store it appeared to be open, …
Do you really think you are being a service to your customers? Read more »
If you design it by committee, please read on. The reason for my concern is that most design by committee marketing is a watered down compromise or an imitation of something someone else has done that you liked. Marketing is …