The answer is yes. Every action that every staff member takes in any business is all about marketing. If you play a lead role in your business you had better maker sure that every one of your staff members know …
Do you feel that you play a vital role when it comes to marketing your business? Read more →
Are you working for the money or are you working to make a difference in the world? Recently a book was published called ‘Start Something That Matters’. The basis of the book is a collection of favorite stories that led …
Over the years I’ve noticed that many companies spend a lot of money promoting their company, product or service. The wonderful thing is that they are well known in their service area. The saddest thing is that their customer service …
This past weekend I went to a local jewelry store to buy a battery for my watch. This should have been no problem. Well think again. As I pulled up in front of the store it appeared to be open, …
Do you really think you are being a service to your customers? Read more →
If you design it by committee, please read on. The reason for my concern is that most design by committee marketing is a watered down compromise or an imitation of something someone else has done that you liked. Marketing is …
What I am talking about is taking the safe course of action. When you started your business you made a risky decision. You put your work life and your money on the line. After we’ve been in business for a …
Up until recently I’ve never consciously thought of this. Consider this situation. You have a wonderful service and you are speaking to a prospect. You have identified that the strength could help the buyer. Then you begin the closing process. …
Do you clarify whether the strength in your product or service could help the buyer? Read more →
We are in the Twitter age where communication is ruled by less communication. But do you believe that your prospects have a short attention span? There are two answers to that question; yes and no. If what you are describing …
This can be a very frustrating situation. Many times I have seen a company that had outstanding customer service, but were challenged when trying to promote this great service. I guess that is why I do what I do. Many …
We all like to hear stories, especially ones we can relate to. If you consider any TV program that has been running for a long time – it has a gripping story. Do you want your business to run for …
Are you telling a gripping story to your prospects? Read more →