I hope the title of this blog got your attention. In my opinion we all need to examine how we connect with our prospective clients. Let me use dating to give you a few examples; Are you needy and desperate? …
Are you dating material for your prospective clients? Read more »
These keys are taken from a Harvard Business Review article. It was written by Tony Schwartz who is the president and CEO of The Energy Project and the author of The Way We’re Working Isn’t Working. Ancient Greek Philosopher, Scientist …
Did you know that there are 6 keys to being excellent at anything? Read more »
The National Hockey League started their playoffs last week. In one of the series the Montreal Canadiens are playing the Boston Bruins. Due to this some very good marketing was shown in Montreal this week. There is a Canadian based …
Yes it appears that shoppers are being hit with ‘try-on’ charges as retailers fight online rivals. It appears that many shoppers will go into their favorite stores and try on or try out what they are interested in, say they …
The book ‘The Tipping Point’ was written by Malcolm Gladwell it was first published in the year 2000. In order to write this blog I looked up the word tipping, which means to tilt, slant, prompt and predispose. It is …
Do you know what prompts people to buy from you? Read more »
For the past 15 or so years I have had the ‘opportunity’ to shop at IKEA for selected items. I was always intrigued by the tangled web of their shopping aisles. Recently I read an article that talks about a …
Have you ever been in a store that was not easy to navigate? Read more »
I found the following questions on the Karmichael Group web-site (www.karmichaelgroup.com). According to this site they offer executive coaching and consulting services that help to advance people’s careers. I think they have hit the nail on the head with the …
Every once and a while I come across a small business person who in my opinion appears to be under pricing what they are selling. Sometime ago this happened when I went to buy a gift for my wife. I …
The question asked in the survey was – What is your preferred way to stay informed on Canada’s federal election campaign? The responses were Television – 17%, Newspapers – 5%, On-line news sites – 18%, On-line social networks – 2%, …
This was a concern for a client of mine recently regarding a radio ad. The company is from the southern United States and he believed that in a 30 second ad you should not have that many words. I questioned …