There are many ways to do this but one of the easiest ways is to make sure the ad does not obscure its own communication. The easiest way to cure that is by making sure that the ad is read …
So how can I make my ads or marketing read more effectively? Read more »
Simply the people putting together your marketing have forgotten about the touchstones that make marketing interesting. They also have forgot to use the selling strategies of the principles of persuasion. Good marketing/advertising is a combination of interesting style and a …
Why is it that many of my advertising spots or newspaper ads fall short? Read more »
Nothing, if you are a very well known company that people only buy one type of product from, for example McDonald’s. For a small local business, you aren’t going to use a billboard with much return on your investment. For …
There are two types; direct response and generic advertising. Direct response marketing asks the reader to take action. Generic marketing is used to keep the company name in front of potential clients. Generic marketing is for building your image, but …
My answer has three parts, first of all marketing is all the activities and techniques used to attract and persuade prospective clients. Secondly, it is the process of presenting your product or service to its target audience in ways in …