What if your focus was destructive at worst? You and I know that we need to have a laser like focus in order to achieve anything. I see the challenge that this brings is that we take that laser-like focus …
I hope not! I really hope that you don’t, as if you do you will come off looking as if you are a ‘know-it-all’. The biggest challenge with being a ‘know-it-all’ is that you look arrogant. When you are arrogant, …
Let me rephrase that; does storytelling about how your business started give you a competitive advantage? In the past month I’ve noticed that when I introduce people to what I do by way of a story, the acceptance of what …
Does storytelling give you a competitive advantage? Read more »
What is the one thing that you do, that your competitors wish they could do as well as you? Recently I read an article by Kim Bhasin in Business Insider. She wrote about how McDonald’s has what she called a …
What is one thing that keeps your competitors scrambling? Read more »
In other words are you there for each other? Do you help each other grow? I am a member of Toastmasters International, and one part of their Mission Statement is about being a mutually supportive organization. Now if a volunteer …
Does your business operate as mutually supportive? Read more »
There is big difference between feeding your mind and feeding your body, isn’t there? When I talk about feeding your mind I am talking about educating yourself. This is all about reading business books, listening to audio programs and watching …
When I say perceived value, I mean your client’s view of what you offer. Is it perceived as high or a low benefit to them? The way to understand your client’s perceived value is by stepping back and viewing how …
What is the perceived value of your product or service? Read more »
It appears that this may be good for your clients. No, I am not telling you to treat your clients poorly. What I am writing about today is from some research that was conducted by Thales Teixeira and published in …
The rules I am talking about are your strategies. The game I am addressing is business. There is a movie called ‘Moneyball’. It is based on a true story about how the Oakland A’s changed the way baseball teams were …
Have you created the rules to the game you want to win? Read more »
Are you sure? Recently in a Harvard Business Review article it discussed at length digital marketing. One of the problems they identified was that people get bored very quickly. They found that keeping viewers involved depends on two emotions: joy …
Is your marketing getting and keeping people’s attention? Read more »