I came across the following article the other day and I thought it would be helpful for you. It is written by Harvey MacKay. Harvey is a very successful business man and has written many books including ‘Swim With the …
Recently I read an article about a woman that started a restaurant business in Canada in 1987. She is Cora Tsouflidou and is the founder of Chez Cora and Cora’s Breakfast & Lunch Restaurants. They now have over 100 stores …
So what is the key to success for a young business entrepreneur? Read more →
Venture capitalist Geoffrey Moore believes that it is your operating plan and the ideas in it. That sounds pretty harsh considering that you are very pleased with your progress, doesn’t it? Let me explain that if you are working in …
When one area of your life is in disarray do you feel ‘out of control’? If you feel challenged that is a good thing. I say that because it is your inner being telling you that you don’t have balance …
Creating an ad is just more than putting your name on it, isn’t it? The other day I was looking at a publication and noticed that each company’s advertising had great pictures and a few slogans. The ads were so …
Have you differentiated your business in your advertising? Read more →
Recently I read about a very large national company that stated they lacked clear data about their customers. This type of admission should be an eye opener to all business owners or managers. The reason I say that is because …
When I talk about being undisciplined I am speaking about being disorderly or out of control. Let me give you an example; a close friend comes into your business and you give him a better price than an ‘ordinary’ customer. …
If you say no, I hope you will read on to find out that if a large company can suffer from this, so can your business or industry. In a recent article of The Globe and Mail (Canadian edition) the …
Do you have an identity crisis in your business or industry? Read more →
I am talking about intangible benefits that are additional to their purchase of your product or service. What do your clients get from you that is intangible? I raise this question because of an on-going situation my wife is in. …
What are the rewards for your customers for doing business with you? Read more →
If they aren’t why is it that there are more and more yellow page types of books arriving at my home on a yearly basis? Last week I threw away 3 of these editions of the 4 we had received …