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Category: business marketing

How many times do you make an effort to contact your clients?

By Tim Gibney Posted on May 8, 2012 Posted in business marketing, Chet Holmes, marketing research

Is it 2 or 3 times? According to Chet Holmes (a sales and marketing specialist), decision makers are now exposed to over 30,000 commercial messages daily, as compared to only 3,000/day ten years ago. According to the research it now …

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Is your marketing an expense or an investment?

By Tim Gibney Posted on May 7, 2012 Posted in advertising considerations, business marketing, key aspects of marketing

In other words, how do you view you marketing? It is my opinion that when it comes to marketing it can be placed in both areas. This is because if you view your marketing as an investment you will think …

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Is your life like an emotional roller coaster?

By Tim Gibney Posted on April 2, 2012 Posted in business marketing, Harvard Business Review, Thales Teixeira

It appears that this may be good for your clients. No, I am not telling you to treat your clients poorly. What I am writing about today is from some research that was conducted by Thales Teixeira and published in …

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Has the money you’ve invested in your marketing paid off?

By Tim Gibney Posted on February 14, 2012 Posted in business marketing, R.O.I., Super Bowl ads

Now that the hype of the Super Bowl commercials has worn off, let’s take a look at it seriously. I know that for many of the multi-national companies they are spending millions of dollars on ads to get people like …

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Do you feel that you play a vital role when it comes to marketing your business?

By Tim Gibney Posted on September 9, 2011 Posted in business marketing

The answer is yes. Every action that every staff member takes in any business is all about marketing. If you play a lead role in your business you had better maker sure that every one of your staff members know …

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