Do you feel that you play a vital role when it comes to marketing your business?
The answer is yes. Every action that every staff member takes in any business is all about marketing.
If you play a lead role in your business you had better maker sure that every one of your staff members know how important every action is that they take.
Let me give you an example. A business has a number of trucks with the company name inscribed on them. You are driving down the road and one of their truck cuts you off, do you think highly of the business? Of course not! The driver of the truck has forgotten that he is marketing the business as he drives down the street.
Can you think of other examples where an ordinary circumstance can turn into a marketing disaster?
How can you play a role in making sure that those circumstances don’t occur?
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