Canada is an area where small and medium-sized enterprises are plentiful. In that they are found almost on every street, every community, and every sector or segment of the economy. According to 2023 data from the federal government, Canada was …
What are You Doing to Distinguish your Business? Read more →
Focusing on business as usual instead of growth and creating your exit strategy, can have a very large negative effect on a business.
I don’t although I was recently intrigued by this one; “You wasted $150,000 on an education you coulda got for a buck fifty in late charges at the public library.” This is from the movie Good Will Hunting and was …
Or do you believe that everyone is your market? If you believe that everyone is your market, how is that going? Do you have more business than you know what to do with? If you don’t have more business than …
Are you sure? Recently in a Harvard Business Review article it discussed at length digital marketing. One of the problems they identified was that people get bored very quickly. They found that keeping viewers involved depends on two emotions: joy …
Is your marketing getting and keeping people’s attention? Read more →
Even if you are a long-term business you need to read this. If you think you have your market all wrapped up I would suggest you think about this conclusion again. In my years of business I’ve seen massive changes …
Are you innovating to penetrate your marketplace? Read more →