Thales Teixeira | The Resilience Doctor

Is your life like an emotional roller coaster?

By Tim Gibney Posted on April 2, 2012 Posted in business marketing, Harvard Business Review, Thales Teixeira

It appears that this may be good for your clients. No, I am not telling you to treat your clients poorly. What I am writing about today is from some research that was conducted by Thales Teixeira and published in …

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Did you know that prominent branding turns off viewers?

By Tim Gibney Posted on March 14, 2012 Posted in advertising, branding, Harvard Business Review, Thales Teixeira

I gleaned this from an article in the Harvard Business Review. The author of the article is Thales Teixeira. He is an assistant professor in the Marketing Unit. He holds a Ph.D. in marketing from the University of Michigan. In …

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Category: Thales Teixeira

Is your life like an emotional roller coaster?

Did you know that prominent branding turns off viewers?