Did you know that prominent branding turns off viewers?
I gleaned this from an article in the Harvard Business Review.
The author of the article is Thales Teixeira. He is an assistant professor in the Marketing Unit. He holds a Ph.D. in marketing from the University of Michigan. In the article he stated that when people watch ads they only focus on a few things. These are like logos and the actor’s facial features such as their mouths or eyes.
I am sure as a business owner when you read that people focus on logos you were thrilled as you are so proud of your business logo. What his research has shown is that with a more prominent or well-known the logo, the more likely the viewers are to stop watching.
Why does that occur? It is because people have an unconscious dislike to being persuaded. So what can you do?
The next time you decide on an advertising plan, reduce the size of your logo on some of your ads. Eliminate your logo on some of your ads. Spend more time addressing the client’s issues in your ads and how you can help them.
When can you make your advertising more customer friendly?
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