In today’s local newspaper I noticed a business advertisement that spoke volume’s about how little imagination either the business owner or the ad sales person had when it came to creating an ad that would attract prospective customers. While there …
If you get your family, friends and/or colleagues together for a business name brain-storming session you may be more confused. First you should work through the following guidelines for choosing a business name. Then short-list the names that work for …
Nothing says “home” like the aroma of freshly baked bread, does it? On the other hand, is there anything less appealing than week-old stale bread? Even in business we have to be appealing no matter how long we’ve been in …
The smell of fresh oven-baked bread makes my mouth water. Read more »
First of all you have 24 hours in a day, there is no way you can make this 24 hours become more than 24. So it is my opinion that you need to improve the management of your priorities. In …
I am concerned about my time management; could you give me a few tips? Read more »
Below is a link to a wonderful slide show about how consumers are changing.I would urge all who read this blog to pay close attention to this – the future of your business is dependent on it. http://money.usnews.com/money/business-economy/slideshows/17-ways-consumers-are-changing
Yes the trash that is all around your business or on the sidewalk in front of your business. Do you think that could have an effect on how your potential customers view your business? How cluttered is your office area? …
There are many ways to do this but one of the easiest ways is to make sure the ad does not obscure its own communication. The easiest way to cure that is by making sure that the ad is read …
So how can I make my ads or marketing read more effectively? Read more »
Simply the people putting together your marketing have forgotten about the touchstones that make marketing interesting. They also have forgot to use the selling strategies of the principles of persuasion. Good marketing/advertising is a combination of interesting style and a …
Why is it that many of my advertising spots or newspaper ads fall short? Read more »
Nothing, if you are a very well known company that people only buy one type of product from, for example McDonald’s. For a small local business, you aren’t going to use a billboard with much return on your investment. For …
There are two types; direct response and generic advertising. Direct response marketing asks the reader to take action. Generic marketing is used to keep the company name in front of potential clients. Generic marketing is for building your image, but …