Do all of your actions mirror what your competitors are doing?

Are you sure this is a good decision?
I ask that sincerely. This is because if you want to be better than your competition, why would you mirror what they are doing?
If you want to be better that your competition you must be innovative. This does not necessarily mean that you are creative. But it means that you are willing to innovate on what you are already doing in your business. It means looking at what your competition is doing and changing it.
When can you start today to be more innovative?

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