Do you know the correct way to handle your competition?
Recently I was made aware of this story.
A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming “Best Deals.”
Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. Its large sign was even more disturbing “Lowest Prices.”
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read, “Main Entrance!”
While this is a joke there are some good points to it;
- There is always a way through effective marketing to get prospective clients attention.
- We all need to think differently than we did before in order to improve our business.
When can you take action on these points?
Leave a Reply