Do you recall a time when someone made a promise it meant something?

This something I am talking about, is when someone made a promise to you it meant that you could trust them to follow through on that promise.
I experienced a situation the other day when I was speaking to someone on the phone and we agree to the price of the product. I told her that I would be picking it up the next day, she said that would be fine and we agreed upon the time I would be there. As I was leaving my meeting to drive to pick up the product I phoned her to confirm that she was available. Much to my surprise she informed me that she had sold it to another person.
While I was disappointed, it made me realize that if she was willing to back-track on a verbal agreement, had she been honest with anything that she told me?
I only relate this story to you so that you may realize the impact that honesty can have on your business.
Is there something that you would like to improve in this area of your business?

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