Does anyone use the ‘Yellow Pages’ anymore?
If they aren’t why is it that there are more and more yellow page types of books arriving at my home on a yearly basis?
Last week I threw away 3 of these editions of the 4 we had received in the past number of months. Why do we keep getting all of these editions?
The answer is that many business people continue to buy advertising in them as they are so concerned that someone will not be aware of them. How sad! It is sad because it proves that they have not asked enough questions of the sales person who sold them the idea of advertising in their edition of their ‘yellow pages’.
Some of the questions you should ask are;
- What is the circulation of your edition?
- Which areas do this edition cover?
- What makes your edition better than the others?
- Can you tell me one company that has proven benefits of using this book last year?
There is one question you need to ask yourself; how can I find out which of my marketing is bringing in the most of my prospects?
When you find out that, there will be no concerns about which type of marketing that you use, will there?
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