For what purpose did you start your company?
I know this is a very important question for everyone to understand?
Whether you are the owner or are an employee you need to understand why the business was started. In a recent letter from Mark Zuckerberg regarding the Initial Public Offering of Facebook he stated that “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.”
If this isn’t a wake-up call for all of us, I don’t know what will wake you up. I say that because if the only reason you started your business was to earn money I know that that reason will not drive you or your employees to great things. What this means to you is that if you are only driven to earning paper with pictures of deceased people on it (money), you are never going to be as successful as you could be if you had an inner driven motivation to achieve your objective for why you work.
What is another reason for you being in business, other than money? If you can develop that other reason you will be surprised at how much more driven you are to succeed. If you can make it an emotional reason, you will succeed to an even higher level.
When can you start to develop this?
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