Is it in your business best interests to be part of a trend?

Or is it better if your business is searching for improvements to that trend?

Mark Twain said; “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” It is my opinion that the ‘majority’ Mr. Twain spoke about was following or being part of what every one agrees upon. That would include a trend, wouldn’t it?

If you were to analyze this quote in depth, you will also reflect on your business actions. Do this by answering these questions;
• Are you competing with others that appear to be doing the same thing as you?
• Do you get frustrated when you get into a price competition?

If you answered ‘yes’ to either of those questions; you are part of a trend and people don’t see the difference between you and your competition.

Now is the time to re-create your business, isn’t it?