Is your marketing getting and keeping people’s attention?
Are you sure?
Recently in a Harvard Business Review article it discussed at length digital marketing. One of the problems they identified was that people get bored very quickly. They found that keeping viewers involved depends on two emotions: joy and surprise. They also discovered that in order to maximize the impact of the marketing the marketer had to generate joy or surprise early in the marketing. This is such a big change as to what was done decades ago. This is because years ago marketing built to a spectacular climax.
So my first question for you is; are you using the old type of marketing?
Secondly, are doing all you can to improve your marketing by putting in some surprise or joy?
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