Whose fault is it that you don’t buy from a particular store?

Who needs to take responsibility for you not buying?

I want to tell you about an experience that I had this past week in a Staples store. I went into to get some information about a tablet computer. The person I needed to talk to was paged. As soon as he approached me I remembered him. Why did I remember him? It is because the last time I was in the store he treated me like I was an interruption. So with high hopes we went off to the tablet computer area. As I started to ask him a few questions I could see that he had not changed at all. It was if he knew everything and did not want to share any of his knowledge to help me buy. After a couple minutes of this I politely left the store.

What did I do regarding the tablet computer? I went on line to The Source and ordered it. The detailed explanation of the product on their web-site gave me all the information I wanted and I did not have to put up with a rude twit.

I tell you this story so that as an owner or an employee you realize the impact you can have on whether people buy from your store or not.

What can you do today to help prospective clients buy from your store?