Would you like to get noticed?

Would getting noticed help you succeed?

Would you consider doing any of the following?

• Driving an Army Tank down New York’s Fifth Avenue to launch a soft drink brand in the United States
• Crossing from Dover, England to Calais, France in an amphibious car, thus setting a world record.
• Going around the World by hot air balloon
• Jumping off the Palms Hotel Casino to celebrate his brands new flights to the U.S.

I recently read an article about Richard Branson of Virgin brand fame. He stated that his mentor Sir Freddie Laker gave him some very valuable advice when he decided to enter the airline industry. He told Richard; “You are going to have to get out there and sell yourself. Make a fool of yourself – whatever it takes. Otherwise you won’t survive.”

Now we all know the reasons why Richard Branson has done what he has done. While you may not be interested in doing some of the above, what are you doing to get noticed and to take your organization to the next level?