For years many provinces in Canada and states in the United States of America have used slogans on their license plates. Recently a province in Canada New Brunswick decided that it didn’t like the slogan on their plates. The slogan …
Well you are not alone! According to Yankelovich Partners, 65% of the people they survey felt constantly bombarded with too much marketing and advertising. The key question for me is why do people feel that way? I am going to …
Have you felt that you are being bombarded with too much marketing? Read more »
This window of opportunity is every time someone comes to your store/office. The other day I was in an art gallery store in a different city. As my daughter and I walked in the store a lady approached us and …
This is a window of opportunity are you taking advantage of it? Read more »
Frankly your meaning doesn’t mean a thing to the potential customer! I say that very sincerely, because it is what the potential client believes is all that matters. That is the reason why you need to communicate with satisfied clients …
What meaning do you give your product or service? Read more »
This generation has been called ‘Generation Y’. They were born between 1980 and 1994. They have had their lives defined by very unique moments in history. These range from 9-11, to the economic crash of 2008, Twitter and YouTube. When …
This issue came to light the other day when I got an e-mail from a friend of mine. We were discussing what took place regarding a business situation. He said that ‘at least’ ___ happened. The terminology ‘at least’ scares …
Yes it is so powerful that it can kill a business. Especially the ones that discount! Let me give you an example. If your net profit before tax is 20% and you give a discount of 10% you are taking …
If you are I hope you are aware of these facts; Major companies with large bank accounts and volume purchasing are the winners with this strategy. If you want to compete with the Wal-Mart’s of the world it is only …
In the 60’s, 70’s and 80’s it appeared that sales was all about going in a making a ‘quick’ buck. Over the past 20 plus years things have changed. There is more competition and many businesses are focused on selling …
Recently a very prominent company stated that one of the most valuable sales tools is a concise, interesting sales pitch. My concern is that if ‘it’ sounds like a pitch you’ve lost the sale already. When you are introducing what …