‘Of course they don’t!’ you are saying. Let me give you an example. When prospects come into an automobile showroom there is a high uneasiness factor. One of the reasons is because of the layout of most dealerships. After you …
Do prospects dread their buying experience from you? Read more »
The facts I am talking about are based on the answers you get to your questions. I have found that recently many people tend to live on the periphery of life. That is on the side-line of life. They don’t …
I am not talking about the value of your business. I am talking about value for your customer. The value that I am writing about is more than they buy the product or service and you deliver. This value consists …
I know this due to two recent events. Last year we had our backyard landscaped. I was so pleased with the work that I gave the owner of the company some drawings as to what we wanted to consider doing …
Did you know that there are two ends to the customer service spectrum? Read more »
For years many provinces in Canada and states in the United States of America have used slogans on their license plates. Recently a province in Canada New Brunswick decided that it didn’t like the slogan on their plates. The slogan …
Well you are not alone! According to Yankelovich Partners, 65% of the people they survey felt constantly bombarded with too much marketing and advertising. The key question for me is why do people feel that way? I am going to …
Have you felt that you are being bombarded with too much marketing? Read more »
This window of opportunity is every time someone comes to your store/office. The other day I was in an art gallery store in a different city. As my daughter and I walked in the store a lady approached us and …
This is a window of opportunity are you taking advantage of it? Read more »
Frankly your meaning doesn’t mean a thing to the potential customer! I say that very sincerely, because it is what the potential client believes is all that matters. That is the reason why you need to communicate with satisfied clients …
What meaning do you give your product or service? Read more »
This generation has been called ‘Generation Y’. They were born between 1980 and 1994. They have had their lives defined by very unique moments in history. These range from 9-11, to the economic crash of 2008, Twitter and YouTube. When …
This issue came to light the other day when I got an e-mail from a friend of mine. We were discussing what took place regarding a business situation. He said that ‘at least’ ___ happened. The terminology ‘at least’ scares …