I believe a professional is a person who has mastered the fundamental truths and principles in the field they are in. They must research what the growing body of knowledge is in their field and they must work with a …
Could it be that they were business focused not client focused? Over the years I’ve noticed that the people that are putting together marketing/advertising don’t realize the impact of their decisions. A couple of questions for you to consider; – …
Do you wonder why so many ads do not grab your attention? Read more →
Back in 1992 it was about 2,000 per day, you may be surprised to hear that in 2009 there were over 30,000 commercial messages per day. Due to this you have a clutter problem if you want to market your …
How many marketing messages do we get every day? Read more →
I believe that marketing must be studied. It has been said that if you want to become a master at any subject you need to spend about 10,000 hours studying and analyzing the topic. There is no substitute for an …
This is a question that has presented to me many times over the years. Unfortunately many businesses have failed to realize that what they are buying with any advertising is the white space. Whether you write a letter or put …
In the life insurance business years ago it was stated to me that ‘anybody that can fog a mirror was a prospect’. What a bunch of garbage! As you know you can’t be everything to everybody. I write that because …
I get so tired of people saying we did everything reasonable to succeed, but it couldn’t be done. To me this is a cop-out. I say that because when you take action you need to evaluate your results. If you …
Many of you will say that you would never question it. The word question means to evaluate. If you are not regularly evaluating your customer service you and your business could be in for some very tough times. Why do …
Let me tell you about a personal incident. Yesterday I decided to change my Personal Identification Number on one of my credit cards. Instead of doing it on line I decided to call their 800#. Of course it is all …
The branding I am talking about is how you are remembered due to your marketing. Let me give you a few examples. These come from the internet and from local fliers or newspapers. The first one asserts “10% off any …