The other day I was speaking to a client of mine. I was asking him some questions about how he made decisions. His responses were very enlightening. It became very obvious by my third question that he made his decisions …
If we don’t have the proper perspective of what fear is we are finished before we start. A number of years ago I developed an acronym for the word FEAR. It was Funny Emotion Arresting Results. The mind has a …
Do I sense that you fear getting out of your comfort zone? Read more »
Isn’t it interesting that you can make a good presentation and people are not interested in your offer? What do you suspect is the reason for that? I suspect it is for these reasons; Your presentation hasn’t been as good …
Thanks for the information, can you call me back in a couple of days? Read more »
I call this your Unique Buying Points. It is different than a unique selling proposition (u.s.p.). The unique selling proposition was first proposed in the early 1940s as a theory to explain a pattern among successful advertising campaigns that convinced …
What makes your business unique from the clients perspective? Read more »
In Greek mythology Icarus and his father Daedalus were jailed on an island. Daedalus was very clever and he created wings out of feathers and wax. The two of them attempted to fly off the island using these wings. Daedalus …
Are you going to follow Icarus in your business actions? Read more »
Recently I went to a seminar and a number of the speakers began using a particular abbreviation. At first I tried to figure out what foreign language they were speaking. I thought, “Why the abbreviation?”. For me this was frustrating …
It was the coldest winter ever. Many animals died because of the cold. The porcupines, realizing the situation, decided to group together. This way, they covered and protected themselves; but, the quills of each one wounded their closest companions even …
It was the coldest winter ever. Many animals died because of the cold. The porcupines, realizing the situation, decided to group together. This way, they covered and protected themselves; but, the quills of each one wounded their closest companions even …
That is what greeted me at a local big box store the other day. My first indication was to look at it humorously by stating, “No your not, the sign in your window says open.” The employee was not happy …
This is an area that many people think that they have to continue the ‘look at me’ or ‘look at our company’ talk. Well don’t think that way. Remember people don’t care how much you know until they know how …
After you’ve introduced yourself, what do you do? Read more »