The fifth principle is Arte/Scienza. It is the balance of the art and science in your business. The best example of this principle is in marketing. Many people think that an ad can just be slapped together and clients will …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 5 Read more →
The fourth principle is Sfumato. It is managing the changes in your business. This principle is about managing ambiguity and maintaining composure in the face of uncertainty. Maintaining composure in a changing business world is the key to long-term growth. …
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The third principle is Sensazione. This is all about sharpening your awareness to what is going on in all aspects of your business. This principle is all about using all of your senses in business. Yes, watching what is going …
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The second principle is Dimostrazione. This is all about truly learning from experience. A question for you; if you don’t know what you don’t know, how will you know what you should know? How do you know if you are …
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In 1998 Michael Gelb wrote the book ‘How to Think Like Leonardo da Vinci. In the book author Gelb uncovered 7 principles that I know apply to marketing. Over the next editions of my blog I am going to help …
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If you are a business owner I hope number one on your list is you. Secondly I hope that your employees are next on your list. The reason I hope that employees are near the top of your list is …
Take for example the Prince William and Kate Middleton wedding last week – the Wedding of the Century as some of the press has dubbed it. Talk about confusing young women into believing that their Prince Charming is going to …
Sometimes people mistake hype for marketing, don’t they? Read more →
Some of you will understand that question, while others won’t. Many of the choices made in our business mainly are up to the management or the owners. Sadly after a number of years in business, many owners get comfortable with …
Did you know that your business growth is all about choices? Read more →
Yes, is the image that your business portrays able to carry on as the business world changes? I believe that this is something that we need to keep in our minds at all times. Remember the ad “When E.F. Hutton …
Social Media campaigns based on a flawed understanding of your potential clients will never work. I state that because if you don’t understand what media your potential clients are reading or viewing or listening to, you could be spending an …
Will a Social Media campaign work for your business? Read more →