If you look at the history books you can read about the American entrepreneurial spirit and the never say quit attitude when the times get tough. In the American national anthem it talks about being ‘the land of the free …
On this 4th of July I want to pay tribute to American’s. Read more »
I understand that no-one tries out to confuse their website visitors – but sadly it is easy to do – by mistake. Website visitors are anxious and if your words aren’t immediately clear to them, they won’t stay on your …
Would you like to avoid confusing your web-site viewers? Read more »
I really struggled with it because it was built on what I thought was a flawed principle. That flawed principle was – thinking about something will make an idea work. I know that this is not true because you can …
Did you accept ‘The Secret’ assumption wholeheartedly? Read more »
In other words do all of your small actions lead to your key target? Let me give you an example. I’ve read that every one of the Marvel movies since 2008 was created with the full intention of developing the …
Does every one of your actions lead to your ultimate goal? Read more »
Or do you believe that everyone is your market? If you believe that everyone is your market, how is that going? Do you have more business than you know what to do with? If you don’t have more business than …
Many businesses have made this choice, but has it been the right choice? The way to find out is to understand your target market. In order to do this you need to ask them questions, such as;• What magazines, newspapers, …
Have you considered abandoning the traditional media? Read more »
This is the first question you need to be asking yourself every day, but are you? The choice about whether you ask that question comes down to whether you want to grow your business or you are just happy existing. …
Do you have the right message for the right market using the right media? Read more »
Let’s look at this in detail. Consider this situation. You meet with a potential client. Do you need to be what they want you to be? In other words do you have to be a chameleon so that you fit …
As a sales person do you want to be liked or respected? Read more »
Yes, we feel that we’ve got to get back at someone for a wrong they done, don’t we? But is it the right thing? I believe that when you want to get even with someone you need to put your …
Do you want to get even when someone wrongs you? Read more »
This was obvious to me the other day. I have been taking a survey of sales organizations in the area so we can make use of the details in our work. I called a particular car dealership to arrange for …
Have you ever noticed that some people need to improve their attitude? Read more »