I hope you aren’t. I hope you aren’t for one simple reason. It is because if you are concerned about your competition, you are not focused on your job at hand. That is making sure your business is doing all …
If you are – you need to read my comments. As I write this the news about the death Steve Jobs of Apple has taken over the media. A question; do you think that all of what Steve Jobs and …
Are you taking the safe middle ground in business? Read more →
This was a question asked by a business man to a graphic artist at a workshop I was attending. I listened closely, and then the artist said ‘A post card is always better.’ I did not say a thing because …
Is a post card better to use than a brochure in your marketing? Read more →
Maybe it’s time to re-think that strategy. As you know, if you discount you are lowering your profit level. Are there alternatives to a lower price strategy? Consider these ideas; Develop or sell only ‘one of a kind’ products or …
Recently I called my auto dealer to book an oil change. It was noon hour when I called to book an oil change on my car. The person who picked up the phone stated “You called at the wrong time.” …
How do you get your prospects to read what you’ve put into your ad? Years ago I attended a seminar with the late Charlie Mouser. He was an internationally known lecturer and editor. For years he spoke to associations and …
It may have all the bells and whistles, but is it easy for the people you want on your site to use? I know that you can take it for granted that it is okay. You must remember that people …
Is your web-site easy on your potential customers? Read more →
Do you want to be remembered as being very unique? Over the past week I had an opportunity to go with my wife to an outlet mall. I noticed that most of the stores try to make sure that they …
Do you want to be remembered as a distinctive business? Read more →
This is a true story. About two weeks ago a landscape company promised me that they would be completing the landscaping in our backyard last week. By Sunday night the work had not been done. So I e-mailed the owner …
This is a question I’ve asked myself everyday for years. I’ve asked this question because it should be the over-riding question everyday of your business life. I say that because if you look the same, then price is the determining …
How can you differentiate yourself from the competition? Read more →