What are your company’s best assets?
If you are a business owner I hope number one on your list is you. Secondly I hope that your employees are next on your list. The reason I hope that employees are near the top of your list is …
Sometimes people mistake hype for marketing, don’t they?
Take for example the Prince William and Kate Middleton wedding last week – the Wedding of the Century as some of the press has dubbed it. Talk about confusing young women into believing that their Prince Charming is going to …
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Did you know that your business growth is all about choices?
Some of you will understand that question, while others won’t. Many of the choices made in our business mainly are up to the management or the owners. Sadly after a number of years in business, many owners get comfortable with …
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Is the image of your business sustainable?
Yes, is the image that your business portrays able to carry on as the business world changes? I believe that this is something that we need to keep in our minds at all times. Remember the ad “When E.F. Hutton …
Will a Social Media campaign work for your business?
Social Media campaigns based on a flawed understanding of your potential clients will never work. I state that because if you don’t understand what media your potential clients are reading or viewing or listening to, you could be spending an …
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Are you using ‘just in time’ marketing regarding the Royal Wedding?
This is part of an article from the ‘Canadian’ Globe and Mail Published Saturday, Apr. 23, 2011. It stated that “Business has also been brisk for Leith, the 24-year-old illustrator who has moved more than 5,000 of her limited-edition hand-screen …
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Are you dating material for your prospective clients?
I hope the title of this blog got your attention. In my opinion we all need to examine how we connect with our prospective clients. Let me use dating to give you a few examples; Are you needy and desperate? …
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Did you know that there are 6 keys to being excellent at anything?
These keys are taken from a Harvard Business Review article. It was written by Tony Schwartz who is the president and CEO of The Energy Project and the author of The Way We’re Working Isn’t Working. Ancient Greek Philosopher, Scientist …
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Does a company name make a difference?
The National Hockey League started their playoffs last week. In one of the series the Montreal Canadiens are playing the Boston Bruins. Due to this some very good marketing was shown in Montreal this week. There is a Canadian based …
Have you heard the latest from Australia?
Yes it appears that shoppers are being hit with ‘try-on’ charges as retailers fight online rivals. It appears that many shoppers will go into their favorite stores and try on or try out what they are interested in, say they …