Do referrals really work in your business?
This is one thing that all businesses strive for, I think. You may wonder why I state that. I write that because last week a friend of mine referred me to a lawn care company. He had a good relationship …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 7
The seventh and final principle is ‘Connessione’. This is the breakthrough connections that most people don’t see. Leonardo made connections that few people even thought about. It is the development of ideas for your business that no other business has …
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Did you know that Leonardo da Vinci can help you become a better marketer? – Part 6
The sixth principle is ‘Corporalita’. It is the integration of all aspects and areas of your business. ‘Corporalita’ is necessary so that you have a smooth running business machine. A business needs to have all areas understanding each other and …
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Did you know that Leonardo da Vinci can help you become a better marketer? – Part 5
The fifth principle is Arte/Scienza. It is the balance of the art and science in your business. The best example of this principle is in marketing. Many people think that an ad can just be slapped together and clients will …
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Did you know that Leonardo da Vinci can help you become a better marketer? – Part 4
The fourth principle is Sfumato. It is managing the changes in your business. This principle is about managing ambiguity and maintaining composure in the face of uncertainty. Maintaining composure in a changing business world is the key to long-term growth. …
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Did you know that Leonardo da Vinci can help you become a better marketer? – Part 3
The third principle is Sensazione. This is all about sharpening your awareness to what is going on in all aspects of your business. This principle is all about using all of your senses in business. Yes, watching what is going …
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Did you know that Leonardo da Vinci can help you become a better marketer? – Part 2
The second principle is Dimostrazione. This is all about truly learning from experience. A question for you; if you don’t know what you don’t know, how will you know what you should know? How do you know if you are …
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Did you know that Leonardo da Vinci can help you become a better marketer? – Part 1
In 1998 Michael Gelb wrote the book ‘How to Think Like Leonardo da Vinci. In the book author Gelb uncovered 7 principles that I know apply to marketing. Over the next editions of my blog I am going to help …
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What are your company’s best assets?
If you are a business owner I hope number one on your list is you. Secondly I hope that your employees are next on your list. The reason I hope that employees are near the top of your list is …
Sometimes people mistake hype for marketing, don’t they?
Take for example the Prince William and Kate Middleton wedding last week – the Wedding of the Century as some of the press has dubbed it. Talk about confusing young women into believing that their Prince Charming is going to …
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