Are you a rock, are you an island?
Simon & Garfunkle wrote the song ‘I am a Rock’ many years ago. In one part of the song it states; “I’ve built walls, a fortress deep and mighty”At times as business owners we believe that we are this fortress. …
What is the attitude of your prospective clients?
This is a very important question to answer, because if they are in a bad state of mind, do you think they will give any thought or consideration to what you are offering? Of course not! Remember that whatever your …
What is the attitude of your prospective clients? Read more »
What were they thinking?
In today’s local newspaper I noticed a business advertisement that spoke volume’s about how little imagination either the business owner or the ad sales person had when it came to creating an ad that would attract prospective customers. While there …
How do you create an appealing business name?
If you get your family, friends and/or colleagues together for a business name brain-storming session you may be more confused. First you should work through the following guidelines for choosing a business name. Then short-list the names that work for …
The smell of fresh oven-baked bread makes my mouth water.
Nothing says “home” like the aroma of freshly baked bread, does it? On the other hand, is there anything less appealing than week-old stale bread? Even in business we have to be appealing no matter how long we’ve been in …
The smell of fresh oven-baked bread makes my mouth water. Read more »
I am concerned about my time management; could you give me a few tips?
First of all you have 24 hours in a day, there is no way you can make this 24 hours become more than 24. So it is my opinion that you need to improve the management of your priorities. In …
I am concerned about my time management; could you give me a few tips? Read more »
Are consumers changing?
Below is a link to a wonderful slide show about how consumers are changing.I would urge all who read this blog to pay close attention to this – the future of your business is dependent on it. http://money.usnews.com/money/business-economy/slideshows/17-ways-consumers-are-changing
I want to talk about trash
Yes the trash that is all around your business or on the sidewalk in front of your business. Do you think that could have an effect on how your potential customers view your business? How cluttered is your office area? …
So how can I make my ads or marketing read more effectively?
There are many ways to do this but one of the easiest ways is to make sure the ad does not obscure its own communication. The easiest way to cure that is by making sure that the ad is read …
So how can I make my ads or marketing read more effectively? Read more »
Why is it that many of my advertising spots or newspaper ads fall short?
Simply the people putting together your marketing have forgotten about the touchstones that make marketing interesting. They also have forgot to use the selling strategies of the principles of persuasion. Good marketing/advertising is a combination of interesting style and a …
Why is it that many of my advertising spots or newspaper ads fall short? Read more »