In the case I am going to tell you about – a great deal! Some months ago my brother was visiting our family. As an avid weight lifter he wanted to continue his workouts in the time he was here. …
What does a health and fitness business know about marketing? Read more »
Sadly I must answer yes! I answered yes because of some of the comments I’ve heard over the past month. When I hear comments like; ‘I want a job and I want it now.’, ‘I lost money and I’ll never …
Will the Occupy Wall Street protest affect your small business? Read more »
Don’t tell me it is because of how long your organization has been in business. Don’t tell me it is because of the quality of your product or service. The reason I tell you not to ‘tell me’ those things …
This is a question that all people who are interested in creating effective marketing should be able to answer. This is also the difference between a person who understand the key aspects of marketing and a graphic artist. Most graphic …
Please don’t do that. If you do, you are accepting behavior that can ultimately kill your business. Let me give you an example. One of your staff members has got an attitude. He is driving one of your company vehicles. …
Are you tolerating poor behavior from your staff? Read more »
I hope you aren’t. I hope you aren’t for one simple reason. It is because if you are concerned about your competition, you are not focused on your job at hand. That is making sure your business is doing all …
If you are – you need to read my comments. As I write this the news about the death Steve Jobs of Apple has taken over the media. A question; do you think that all of what Steve Jobs and …
Are you taking the safe middle ground in business? Read more »
This was a question asked by a business man to a graphic artist at a workshop I was attending. I listened closely, and then the artist said ‘A post card is always better.’ I did not say a thing because …
Is a post card better to use than a brochure in your marketing? Read more »
Maybe it’s time to re-think that strategy. As you know, if you discount you are lowering your profit level. Are there alternatives to a lower price strategy? Consider these ideas; Develop or sell only ‘one of a kind’ products or …
Recently I called my auto dealer to book an oil change. It was noon hour when I called to book an oil change on my car. The person who picked up the phone stated “You called at the wrong time.” …