I am talking about intangible benefits that are additional to their purchase of your product or service. What do your clients get from you that is intangible? I raise this question because of an on-going situation my wife is in. …
What are the rewards for your customers for doing business with you? Read more »
If they aren’t why is it that there are more and more yellow page types of books arriving at my home on a yearly basis? Last week I threw away 3 of these editions of the 4 we had received …
If not, you have been blessed. The other day I decided to register a product on a web-site instead of mailing in the registration. What a disaster! It appears that they are so interested in finding out what type of …
Have you ever got frustrated when registering a product you purchased? Read more »
The considerations I am addressing are points or factors that will improve your advertising. The first one is believability. If it is not believable you may also be in trouble with more than your prospects. If it is not believable …
Do you know what the key considerations in advertising are? Read more »
This is a question that is asked many times and one that everyone has an opinion on. The other day my wife and I were at a birthday party of a good friend. A lady at our table spoke about …
It all depends on the type of listener you are, doesn’t it. If you are the boss/owner of your business you lead the way in teaching listening by example. How do you listen to your employees? I ask that question …
This is a question that the ‘pitbull of personal development’ asks in his book ‘People are Idiots and I can Prove It’. The author of this book is Larry Winget, and he is becoming my favorite motivator as he tells …
Why are you choosing to be less than you could be? Read more »
In the case I am going to tell you about – a great deal! Some months ago my brother was visiting our family. As an avid weight lifter he wanted to continue his workouts in the time he was here. …
What does a health and fitness business know about marketing? Read more »
Sadly I must answer yes! I answered yes because of some of the comments I’ve heard over the past month. When I hear comments like; ‘I want a job and I want it now.’, ‘I lost money and I’ll never …
Will the Occupy Wall Street protest affect your small business? Read more »
Don’t tell me it is because of how long your organization has been in business. Don’t tell me it is because of the quality of your product or service. The reason I tell you not to ‘tell me’ those things …