If you design it by committee, please read on. The reason for my concern is that most design by committee marketing is a watered down compromise or an imitation of something someone else has done that you liked. Marketing is …
What I am talking about is taking the safe course of action. When you started your business you made a risky decision. You put your work life and your money on the line. After we’ve been in business for a …
Up until recently I’ve never consciously thought of this. Consider this situation. You have a wonderful service and you are speaking to a prospect. You have identified that the strength could help the buyer. Then you begin the closing process. …
Do you clarify whether the strength in your product or service could help the buyer? Read more »
We are in the Twitter age where communication is ruled by less communication. But do you believe that your prospects have a short attention span? There are two answers to that question; yes and no. If what you are describing …
This can be a very frustrating situation. Many times I have seen a company that had outstanding customer service, but were challenged when trying to promote this great service. I guess that is why I do what I do. Many …
We all like to hear stories, especially ones we can relate to. If you consider any TV program that has been running for a long time – it has a gripping story. Do you want your business to run for …
Are you telling a gripping story to your prospects? Read more »
In our local newspaper recently there was an article about how retail sales had risen in our province, but not in our area. Sadly in the article the business owners made comments like; “People only buy what they need.” “A …
Why do the statistics and the opinions of business owners disagree? Read more »
Are you getting fewer prospective customers inquiring about what you do? Could it be that you have forgotten one of the keys to effective marketing? There are many keys to effective marketing, but the one I want to speak about …
Is your marketing giving you less bang for the buck? Read more »
I would say that in marketing the rewards are in portion to the risks you take. This is because if you don’t take risks and just try to blend in with the crowd you will never be recognized or even …
If the business saying is, “You get what you pay for.” In marketing what is the saying? Read more »
It is my understanding that this upcoming action film is based on a threat posed by a deadly disease. It is my belief that there is a deadly disease that is permeating many business owners’ minds. I call this ‘thought …
What does the new movie ‘Contagion’ have to do with marketing? Read more »