This is what everyone is thinking when they are talking to you. So how do you show that you are really listening? Do you just sit there expressionless? Or do you use active listening skills? Active listening skills are the …
I hope nothing, but I could be wrong. The fire department gets the little things done in spite of all of their interruptions. When that alarm rings they have to get moving. Is your business constantly putting out the fires …
What is the difference between your business and the fire department? Read more »
The answer is yes. Every action that every staff member takes in any business is all about marketing. If you play a lead role in your business you had better maker sure that every one of your staff members know …
Do you feel that you play a vital role when it comes to marketing your business? Read more »
Are you working for the money or are you working to make a difference in the world? Recently a book was published called ‘Start Something That Matters’. The basis of the book is a collection of favorite stories that led …
Over the years I’ve noticed that many companies spend a lot of money promoting their company, product or service. The wonderful thing is that they are well known in their service area. The saddest thing is that their customer service …
This past weekend I went to a local jewelry store to buy a battery for my watch. This should have been no problem. Well think again. As I pulled up in front of the store it appeared to be open, …
Do you really think you are being a service to your customers? Read more »
If you design it by committee, please read on. The reason for my concern is that most design by committee marketing is a watered down compromise or an imitation of something someone else has done that you liked. Marketing is …
What I am talking about is taking the safe course of action. When you started your business you made a risky decision. You put your work life and your money on the line. After we’ve been in business for a …
Up until recently I’ve never consciously thought of this. Consider this situation. You have a wonderful service and you are speaking to a prospect. You have identified that the strength could help the buyer. Then you begin the closing process. …
Do you clarify whether the strength in your product or service could help the buyer? Read more »
We are in the Twitter age where communication is ruled by less communication. But do you believe that your prospects have a short attention span? There are two answers to that question; yes and no. If what you are describing …