Have you looked at all the facts?
The facts I am talking about are based on the answers you get to your questions. I have found that recently many people tend to live on the periphery of life. That is on the side-line of life. They don’t …
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Are you building value?
I am not talking about the value of your business. I am talking about value for your customer. The value that I am writing about is more than they buy the product or service and you deliver. This value consists …
Did you know that there are two ends to the customer service spectrum?
I know this due to two recent events. Last year we had our backyard landscaped. I was so pleased with the work that I gave the owner of the company some drawings as to what we wanted to consider doing …
Did you know that there are two ends to the customer service spectrum? Read more »
What do people remember your business for?
For years many provinces in Canada and states in the United States of America have used slogans on their license plates. Recently a province in Canada New Brunswick decided that it didn’t like the slogan on their plates. The slogan …
Have you felt that you are being bombarded with too much marketing?
Well you are not alone! According to Yankelovich Partners, 65% of the people they survey felt constantly bombarded with too much marketing and advertising. The key question for me is why do people feel that way? I am going to …
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This is a window of opportunity are you taking advantage of it?
This window of opportunity is every time someone comes to your store/office. The other day I was in an art gallery store in a different city. As my daughter and I walked in the store a lady approached us and …
This is a window of opportunity are you taking advantage of it? Read more »
What meaning do you give your product or service?
Frankly your meaning doesn’t mean a thing to the potential customer! I say that very sincerely, because it is what the potential client believes is all that matters. That is the reason why you need to communicate with satisfied clients …
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How do you market to the next generation?
This generation has been called ‘Generation Y’. They were born between 1980 and 1994. They have had their lives defined by very unique moments in history. These range from 9-11, to the economic crash of 2008, Twitter and YouTube. When …
Was that the least you could do?
This issue came to light the other day when I got an e-mail from a friend of mine. We were discussing what took place regarding a business situation. He said that ‘at least’ ___ happened. The terminology ‘at least’ scares …
Is price a powerful weapon?
Yes it is so powerful that it can kill a business. Especially the ones that discount! Let me give you an example. If your net profit before tax is 20% and you give a discount of 10% you are taking …