Have you looked at all the facts?
The facts I am talking about are based on the answers you get to your questions. …
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Are you building value?
I am not talking about the value of your business. I am talking about value for …
Did you know that there are two ends to the customer service spectrum?
I know this due to two recent events. Last year we had our backyard landscaped. I …
Did you know that there are two ends to the customer service spectrum? Read more →
What do people remember your business for?
For years many provinces in Canada and states in the United States of America have used …
Have you felt that you are being bombarded with too much marketing?
Well you are not alone! According to Yankelovich Partners, 65% of the people they survey felt …
Have you felt that you are being bombarded with too much marketing? Read more →
This is a window of opportunity are you taking advantage of it?
This window of opportunity is every time someone comes to your store/office. The other day I …
This is a window of opportunity are you taking advantage of it? Read more →
What meaning do you give your product or service?
Frankly your meaning doesn’t mean a thing to the potential customer! I say that very sincerely, …
What meaning do you give your product or service? Read more →
How do you market to the next generation?
This generation has been called ‘Generation Y’. They were born between 1980 and 1994. They have …
Was that the least you could do?
This issue came to light the other day when I got an e-mail from a friend …
Is price a powerful weapon?
Yes it is so powerful that it can kill a business. Especially the ones that discount! …