Does anyone really know staff indifference can impact your business?

In mid-December I purchased a particular unit for my entertainment system. This purchase unfortunately caused me to make 4 trips back to the store.
On the third trip the store manager decided that he would exchange the equipment I purchased as there had to be a problem with the one I had. The box he gave me looked like it had been opened before, but I never questioned it. I got home to find out that my original thoughts were right as the batteries were still in the remote device. I immediately package the equipment up and took it back to the store.
When I walked in the store manager was a little surprised to see me as it had only been about 30 minutes from the last visit. I told him that I didn’t appreciate getting a used machine. He never apologized and then asked if I wanted another machine. I said “No, just give me my money back.”
Why do I write about this? It became obvious to me that this manager was indifferent to my concerns. He was only interested in getting me out of the store.
So what does indifference cost?
I will never return to this national store again. I will go to other businesses that are willing to help me and I will gladly pay them.
How can you remove any indifference attitude from your business?

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