How are things going?

Are there ways you can move you or your organization from good to great?

Are you thinking that there is no need to improve on the way things are? If you are, this is a mistake. I write that because no matter what industry or organization you are in there will always be some competitor that will be nipping at your heals and one day they will replace you if you are not trying to move from good to great.

I can say that because of a past experience I had. Many years ago I decided that I wanted to go into competition against a very large organization. They had the market literally tied up. In fact with my research I knew that had 89% of the market. But being a person who likes to push myself I decided that this was the market I wanted to enter. Sure things were tough but finally after 12 years we had 64% of the market.

How did I do it? I can tell you it was not by lowering my prices. It was by being flexible enough to give the customers what they wanted. It was providing customer service that they had not seen before in the area. And our increase in market was due to the many referrals that we received.

If you’ve been in business for many years I have one question to ask you;

• Isn’t it time to awaken yourself from your inertia, and move from good to great?