I believe that marketing must be studied. It has been said that if you want to become a master at any subject you need to spend about 10,000 hours studying and analyzing the topic. There is no substitute for an …
This is a question that has presented to me many times over the years. Unfortunately many businesses have failed to realize that what they are buying with any advertising is the white space. Whether you write a letter or put …
In the life insurance business years ago it was stated to me that ‘anybody that can fog a mirror was a prospect’. What a bunch of garbage! As you know you can’t be everything to everybody. I write that because …
I get so tired of people saying we did everything reasonable to succeed, but it couldn’t be done. To me this is a cop-out. I say that because when you take action you need to evaluate your results. If you …
Many of you will say that you would never question it. The word question means to evaluate. If you are not regularly evaluating your customer service you and your business could be in for some very tough times. Why do …
Let me tell you about a personal incident. Yesterday I decided to change my Personal Identification Number on one of my credit cards. Instead of doing it on line I decided to call their 800#. Of course it is all …
The branding I am talking about is how you are remembered due to your marketing. Let me give you a few examples. These come from the internet and from local fliers or newspapers. The first one asserts “10% off any …
This has happened to the best sales people in the world. But what can you do about this? First of all you need to be aware that as you see yourself is how you will act. So if you are …
Has there ever been a time when you felt that you weren’t as good as you used to be? Read more »
‘Of course they don’t!’ you are saying. Let me give you an example. When prospects come into an automobile showroom there is a high uneasiness factor. One of the reasons is because of the layout of most dealerships. After you …
Do prospects dread their buying experience from you? Read more »
The facts I am talking about are based on the answers you get to your questions. I have found that recently many people tend to live on the periphery of life. That is on the side-line of life. They don’t …