Who is your target market?
In the life insurance business years ago it was stated to me that ‘anybody that can fog a mirror was a prospect’. What a bunch of garbage! As you know you can’t be everything to everybody. I write that because …
Author: Tim Gibney
Are you being unreasonable enough to succeed?
I get so tired of people saying we did everything reasonable to succeed, but it couldn’t be done. To me this is a cop-out. I say that because when you take action you need to evaluate your results. If you …
Have you ever questioned your customer service?
Many of you will say that you would never question it. The word question means to evaluate. If you are not regularly evaluating your customer service you and your business could be in for some very tough times. Why do …
Have you ever noticed that some companies aren’t concerned about their customer’s experience?
Let me tell you about a personal incident. Yesterday I decided to change my Personal Identification Number on one of my credit cards. Instead of doing it on line I decided to call their 800#. Of course it is all …
Have you been doing some accidental branding?
The branding I am talking about is how you are remembered due to your marketing. Let me give you a few examples. These come from the internet and from local fliers or newspapers. The first one asserts “10% off any …
Has there ever been a time when you felt that you weren’t as good as you used to be?
This has happened to the best sales people in the world. But what can you do about this? First of all you need to be aware that as you see yourself is how you will act. So if you are …
Has there ever been a time when you felt that you weren’t as good as you used to be? Read more »
Do prospects dread their buying experience from you?
‘Of course they don’t!’ you are saying. Let me give you an example. When prospects come into an automobile showroom there is a high uneasiness factor. One of the reasons is because of the layout of most dealerships. After you …
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Have you looked at all the facts?
The facts I am talking about are based on the answers you get to your questions. I have found that recently many people tend to live on the periphery of life. That is on the side-line of life. They don’t …
Are you building value?
I am not talking about the value of your business. I am talking about value for your customer. The value that I am writing about is more than they buy the product or service and you deliver. This value consists …
Did you know that there are two ends to the customer service spectrum?
I know this due to two recent events. Last year we had our backyard landscaped. I was so pleased with the work that I gave the owner of the company some drawings as to what we wanted to consider doing …
Did you know that there are two ends to the customer service spectrum? Read more »