Is it possible to change from what you are doing now? Let me give you an example of a story I read recently. The Cintas Corporation who is primarily known for renting uniforms since its founding in 1968 has made …
Should your company move into a new business segment? Read more »
These rewards are more than they expect when they pay you. I was recently informed that Enterprise Rent-A-Car gives you a free bottle of chilled water when you pick up your car. Due you think that delights their customer’s? Do …
Do you offer rewards to those that shop at your business? Read more »
Do you get frustrated and throw up your hands in disbelief? Or do you find a way to become resourceful? To be resourceful is the ability to think clearly in the tough times and use your inner resources to your …
Isn’t it amazing how many times things don’t go as you had planned? Read more »
Is it easier to make excuses for your results? In the just completed London Olympics I was very impressed with a runner from Canada’s 4×100 relay team. His name is Jared Connaughton and is 27 years old from Prince Edward …
Seriously, have you identified all the ways that your business isn’t as good as it could be? Once you’ve gone through that exercise, I want you to do one more thing. I would suggest you go to a mirror and …
Can you identify the reasons your business is suffering? Read more »
Have changes in your life been tough on you? If it has, then you need to continue reading. Change is merely the future invading your life today. Do you want your business to remain as it always has been? Why …
Are you concerned about whether people will buy from you at the new higher prices? If you are concerned now, even before you raise your prices; it appears that you don’t believe in the value you give to your client’s. …
Your actions can have a massive effect on your long-term business image, can’t they? I want like to tell you the story of a Canadian communications company that appears to be in hot water due to their advertising practices. The …
Are all of your business actions beyond criticism? Read more »
Can being patriotic help your business? The reason I bring this up is a marketing plan initiated by the car maker Mini. The Mini Cooper has been a British icon since the 1960s. Although the Mini is owned by BMW …
Have you looked at different avenues to promote your business? Read more »
Are there some small changes that would make your business better? The answer to that question says a lot about you. This is because if you said ‘Yes, we have room for improvement’ all that you need to do is …