I hope you say that all of your staff are in sales and marketing. It is my belief that everyone on your staff needs to understand what makes your product/service as good as you believe it is. If not, how …
How many sales people do you have on your staff? Read more »
This something I am talking about, is when someone made a promise to you it meant that you could trust them to follow through on that promise. I experienced a situation the other day when I was speaking to someone …
Do you recall a time when someone made a promise it meant something? Read more »
Recently I was made aware of this story. A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming “Best Deals.” Not long after that, he was horrified to …
Do you know the correct way to handle your competition? Read more »
I hope not! In my discussion with business owners and leaders I’ve been shocked at times to hear from them how little on-going education is practiced. I say that because if you and your staff do not have a life-long …
Do you think that your schooling ended when you were 22 or 23 years old? Read more »
Do you understand that the value of a customer exists long after you’ve made the first sale with them? I say that because everybody knows someone else. If you have treated a customers with respect and kept in contact with …
Do you really understand the value of a customer? Read more »
Do all your customers make remarks about how good you have treated them and served them? Being remarkable is all about doing the little things. These little things are what this economy has helped us forget to do. These are …
How remarkable is your business today, could it be better? Read more »
Now that the hype of the Super Bowl commercials has worn off, let’s take a look at it seriously. I know that for many of the multi-national companies they are spending millions of dollars on ads to get people like …
Has the money you’ve invested in your marketing paid off? Read more »
You may ask; what is a positioning statement? A positioning statement provides focus for a business or organization. It is done so that those who work in your business know what is important and all of their decisions are made …
Is your positioning statement doing anything for your business? Read more »
As you know there are two options to grow your business; the safe tactical way and the strategic way. Which is the one that works? With the safe way you maintain your old ways and habits. With the strategic way …
If you said ‘no’ your work is just beginning. I say that because if there is no one that is doing a better job that you do now, why would you sit back and wait for that competitor to start? …
Do you have a competitor that does a better job than you do? Read more »