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Author: Tim Gibney

emotions, Harvard Business Review, marketing

Is your marketing getting and keeping people’s attention?

Tim Gibney Mar 29, 2012

Are you sure? Recently in a Harvard Business Review article it discussed at length digital marketing. One of the problems they identified was that people get bored very quickly. They found that keeping viewers involved depends on two emotions: joy …

Is your marketing getting and keeping people’s attention? Read more →

business objective, business planning, Chess

Did you know that the game Chess teaches us to be better in business?

Tim Gibney Mar 28, 2012

You may wonder how that could be, so let me explain. What I’ve learned about Chess is that it teaches you to be a strategic thinker. That means that you have a strategy that you follow. It is a plan …

Did you know that the game Chess teaches us to be better in business? Read more →

asking questions, problems, why

Do you ask ‘why’ enough times in your business?

Tim Gibney Mar 27, 2012

For example do you ask ‘why’ when an order does not get delivered on time. I know that it is so easy not to ask ‘why’.  Let’s work with the example; an order did not get delivered on time. If …

Do you ask ‘why’ enough times in your business? Read more →

innovative ideas, personal growth

Did you know that who you associate with will affect your personal growth?

Tim Gibney Mar 26, 2012

I say that because other people can affect your attitude. Have you ever associated with negative people? Did you find that you felt better after you left them? This is an indication that they are not good for you. These …

Did you know that who you associate with will affect your personal growth? Read more →

coaching, mentoring

Have you ever thought of getting a mentor or a coach?

Tim Gibney Mar 23, 2012

For years I considered it, but then always ignored the answer. This blog is to tell you about how I now feel about mentoring or coaching. I believe that a mentor can be a driver for you and your business development. …

Have you ever thought of getting a mentor or a coach? Read more →

innovation, managing change

“We don’t do things like that in our business.” is a sign of a business that is dying, isn’t it?

Tim Gibney Mar 22, 2012

Every once in a while you come across a business owner that makes a comment like that. I feel so sorry for them. They are stuck in a time-warp. They think that what worked before will always continue. I am …

“We don’t do things like that in our business.” is a sign of a business that is dying, isn’t it? Read more →

beating the competition, thinking

How much thinking time do you set aside for yourself each day?

Tim Gibney Mar 21, 2012

Are you saying ‘None.’? I hope not! As this thinking time is absolutely essential to developing plans to grow your business. It is key in developing innovative ideas to stay ahead of your competitors. It is key to attracting new …

How much thinking time do you set aside for yourself each day? Read more →

business innovation

Do all of your actions mirror what your competitors are doing?

Tim Gibney Mar 20, 2012

Are you sure this is a good decision? I ask that sincerely. This is because if you want to be better than your competition, why would you mirror what they are doing? If you want to be better that your …

Do all of your actions mirror what your competitors are doing? Read more →

loving your work

Can you honestly say that you love what you are doing?

Tim Gibney Mar 19, 2012

From my understanding that is key component of an enjoyable life. So you have a choice; do you want to make a lot of money or really enjoy every day that you work? The decision you make will have a …

Can you honestly say that you love what you are doing? Read more →

Airborne Health, Centre for Science in the Public Interest, honesty in advertising, Oprah

Have you had concerns over the claims made by companies in their marketing?

Tim Gibney Mar 16, 2012

If so, you are not alone. I have always believed that marketing is an art and a science. That meaning that there is a way to make it look good, but there is also a proper way or a formula …

Have you had concerns over the claims made by companies in their marketing? Read more →

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