Come on, admit it, we all have. But have you ever copied something from someone in another industry? You may be thinking; ‘why would I do that?’ I think it is the right thing to do because if you find …
Have you ever copied something that your competitor was doing? Read more →
The key word in the above is the word ‘written’. It has been said that what gets written gets understood and done. So why haven’t you written down what makes your product or service appealing? I think it could be …
Have you written down what makes your product or service appealing? Read more →
This question should be upper most in your mind in every discussion. Why do I say that? It is because business life is very busy these days. Do you want to spend a great amount of time with someone who …
Does the person you are speaking to have a need for what you offer? Read more →
You may be wondering what I am talking about. I now believe that a business card can be used more effectively than I’ve used it before. The reason why my attitude has changed was because of a number of incidences …
Is your business card giving you more than its perceived value? Read more →
There is a big difference in the customers eyes, isn’t there? When you provide solutions you have a through understanding of your future client’s wishes, wants and needs. If you are selling products it is based mainly on price and …
Are you providing solutions or selling products and services? Read more →
Could it be that you don’t understand their attitude? Let me give you an example; an advisor approaches you with a unique suggestion that they would like to help you out with. It is in an area that you are …
If you are in sales do you find it hard to work with some business owners? Read more →
In other words do you have doubts about the future of your business? I believe that most business people have struggled with this at times. The key understanding is to realize that at times you are going to feel that …
Does your business vision appear to be limited at times? Read more →
Even if you are a long-term business you need to read this. If you think you have your market all wrapped up I would suggest you think about this conclusion again. In my years of business I’ve seen massive changes …
Are you innovating to penetrate your marketplace? Read more →
All retail sales staff make this statement every day, much to their ruin in my opinion. I believe that when you ask ‘Can I help you with something?’ it does nothing to build rapport between you, your business and the …
As a professional you need to be aware of particular words that can turn others away from you and your product or service. I am going to start with one that has caused me great difficulty is the word is …