This is an area that many people think that they have to continue the ‘look at me’ or ‘look at our company’ talk. Well don’t think that way. Remember people don’t care how much you know until they know how …
After you’ve introduced yourself, what do you do? Read more »
This is a question that has been asked by many business gurus over the years, especially Michael Gerber of ‘The E-Myth’ books. The reason I bring this up is that recently a business friend came up to me and stated …
In other words; how do you describe what you and your business products and services do for your clients? Do you say, “I’m in the __ business.” This has been my fall-back for many years, especially when I am not …
This is one thing that all businesses strive for, I think. You may wonder why I state that. I write that because last week a friend of mine referred me to a lawn care company. He had a good relationship …
The seventh and final principle is ‘Connessione’. This is the breakthrough connections that most people don’t see. Leonardo made connections that few people even thought about. It is the development of ideas for your business that no other business has …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 7 Read more »
The sixth principle is ‘Corporalita’. It is the integration of all aspects and areas of your business. ‘Corporalita’ is necessary so that you have a smooth running business machine. A business needs to have all areas understanding each other and …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 6 Read more »
The fifth principle is Arte/Scienza. It is the balance of the art and science in your business. The best example of this principle is in marketing. Many people think that an ad can just be slapped together and clients will …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 5 Read more »
The fourth principle is Sfumato. It is managing the changes in your business. This principle is about managing ambiguity and maintaining composure in the face of uncertainty. Maintaining composure in a changing business world is the key to long-term growth. …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 4 Read more »
The third principle is Sensazione. This is all about sharpening your awareness to what is going on in all aspects of your business. This principle is all about using all of your senses in business. Yes, watching what is going …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 3 Read more »
The second principle is Dimostrazione. This is all about truly learning from experience. A question for you; if you don’t know what you don’t know, how will you know what you should know? How do you know if you are …
Did you know that Leonardo da Vinci can help you become a better marketer? – Part 2 Read more »