The National Hockey League started their playoffs last week. In one of the series the Montreal Canadiens are playing the Boston Bruins. Due to this some very good marketing was shown in Montreal this week. There is a Canadian based …
Yes it appears that shoppers are being hit with ‘try-on’ charges as retailers fight online rivals. It appears that many shoppers will go into their favorite stores and try on or try out what they are interested in, say they …
The book ‘The Tipping Point’ was written by Malcolm Gladwell it was first published in the year 2000. In order to write this blog I looked up the word tipping, which means to tilt, slant, prompt and predispose. It is …
Do you know what prompts people to buy from you? Read more »
For the past 15 or so years I have had the ‘opportunity’ to shop at IKEA for selected items. I was always intrigued by the tangled web of their shopping aisles. Recently I read an article that talks about a …
Have you ever been in a store that was not easy to navigate? Read more »
I found the following questions on the Karmichael Group web-site (www.karmichaelgroup.com). According to this site they offer executive coaching and consulting services that help to advance people’s careers. I think they have hit the nail on the head with the …
Every once and a while I come across a small business person who in my opinion appears to be under pricing what they are selling. Sometime ago this happened when I went to buy a gift for my wife. I …
The question asked in the survey was – What is your preferred way to stay informed on Canada’s federal election campaign? The responses were Television – 17%, Newspapers – 5%, On-line news sites – 18%, On-line social networks – 2%, …
This was a concern for a client of mine recently regarding a radio ad. The company is from the southern United States and he believed that in a 30 second ad you should not have that many words. I questioned …
If you are still reading, you have proved my point. The other day I took part in an on-line survey. What surprised me was how slanted or directed to the way the organization wanted the questions answered. To give you …
Do you really understand how you can be influenced by a question? Read more »
At least one of the readers of this blog will state; ‘They are lucky to have a job.’ Whereas the majority of you will state; ‘Tell me more.’ First of all, the ones that think that their employees are ‘lucky’ …