Take for example the Prince William and Kate Middleton wedding last week – the Wedding of the Century as some of the press has dubbed it. Talk about confusing young women into believing that their Prince Charming is going to …
Sometimes people mistake hype for marketing, don’t they? Read more »
Some of you will understand that question, while others won’t. Many of the choices made in our business mainly are up to the management or the owners. Sadly after a number of years in business, many owners get comfortable with …
Did you know that your business growth is all about choices? Read more »
Yes, is the image that your business portrays able to carry on as the business world changes? I believe that this is something that we need to keep in our minds at all times. Remember the ad “When E.F. Hutton …
Social Media campaigns based on a flawed understanding of your potential clients will never work. I state that because if you don’t understand what media your potential clients are reading or viewing or listening to, you could be spending an …
Will a Social Media campaign work for your business? Read more »
This is part of an article from the ‘Canadian’ Globe and Mail Published Saturday, Apr. 23, 2011. It stated that “Business has also been brisk for Leith, the 24-year-old illustrator who has moved more than 5,000 of her limited-edition hand-screen …
Are you using ‘just in time’ marketing regarding the Royal Wedding? Read more »
I hope the title of this blog got your attention. In my opinion we all need to examine how we connect with our prospective clients. Let me use dating to give you a few examples; Are you needy and desperate? …
Are you dating material for your prospective clients? Read more »
These keys are taken from a Harvard Business Review article. It was written by Tony Schwartz who is the president and CEO of The Energy Project and the author of The Way We’re Working Isn’t Working. Ancient Greek Philosopher, Scientist …
Did you know that there are 6 keys to being excellent at anything? Read more »
The National Hockey League started their playoffs last week. In one of the series the Montreal Canadiens are playing the Boston Bruins. Due to this some very good marketing was shown in Montreal this week. There is a Canadian based …
Yes it appears that shoppers are being hit with ‘try-on’ charges as retailers fight online rivals. It appears that many shoppers will go into their favorite stores and try on or try out what they are interested in, say they …
The book ‘The Tipping Point’ was written by Malcolm Gladwell it was first published in the year 2000. In order to write this blog I looked up the word tipping, which means to tilt, slant, prompt and predispose. It is …
Do you know what prompts people to buy from you? Read more »