The book ‘The Tipping Point’ was written by Malcolm Gladwell it was first published in the year 2000. In order to write this blog I looked up the word tipping, which means to tilt, slant, prompt and predispose. It is …
Do you know what prompts people to buy from you? Read more »
For the past 15 or so years I have had the ‘opportunity’ to shop at IKEA for selected items. I was always intrigued by the tangled web of their shopping aisles. Recently I read an article that talks about a …
Have you ever been in a store that was not easy to navigate? Read more »
I found the following questions on the Karmichael Group web-site (www.karmichaelgroup.com). According to this site they offer executive coaching and consulting services that help to advance people’s careers. I think they have hit the nail on the head with the …
Every once and a while I come across a small business person who in my opinion appears to be under pricing what they are selling. Sometime ago this happened when I went to buy a gift for my wife. I …
The question asked in the survey was – What is your preferred way to stay informed on Canada’s federal election campaign? The responses were Television – 17%, Newspapers – 5%, On-line news sites – 18%, On-line social networks – 2%, …
This was a concern for a client of mine recently regarding a radio ad. The company is from the southern United States and he believed that in a 30 second ad you should not have that many words. I questioned …
If you are still reading, you have proved my point. The other day I took part in an on-line survey. What surprised me was how slanted or directed to the way the organization wanted the questions answered. To give you …
Do you really understand how you can be influenced by a question? Read more »
At least one of the readers of this blog will state; ‘They are lucky to have a job.’ Whereas the majority of you will state; ‘Tell me more.’ First of all, the ones that think that their employees are ‘lucky’ …
If your company was to close today, would your customers miss you or your company? This is especially true if you have provided a service. Are you doing a good job of reminding your clients of the value you provide? …
Would your clients miss you, if you weren’t around any more? Read more »
Yesterday in my blog I wrote about ‘learning through action’, it is based loosely on the Scientific Method. I write that because it is built on asking yourself questions after you’ve completed some action. First of all you review what …