Who is your target market?
Or do you believe that everyone is your market? If you believe that everyone is your market, how is that going? Do you have more business than you know what to do with? If you don’t have more business than …
Have you considered abandoning the traditional media?
Many businesses have made this choice, but has it been the right choice? The way to find out is to understand your target market. In order to do this you need to ask them questions, such as;• What magazines, newspapers, …
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Do you have the right message for the right market using the right media?
This is the first question you need to be asking yourself every day, but are you? The choice about whether you ask that question comes down to whether you want to grow your business or you are just happy existing. …
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As a sales person do you want to be liked or respected?
Let’s look at this in detail. Consider this situation. You meet with a potential client. Do you need to be what they want you to be? In other words do you have to be a chameleon so that you fit …
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Do you want to get even when someone wrongs you?
Yes, we feel that we’ve got to get back at someone for a wrong they done, don’t we? But is it the right thing? I believe that when you want to get even with someone you need to put your …
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Have you ever noticed that some people need to improve their attitude?
This was obvious to me the other day. I have been taking a survey of sales organizations in the area so we can make use of the details in our work. I called a particular car dealership to arrange for …
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Do you like to improve, but only on your terms?
How do you feel when someone tells you that you could be better? I know that no one likes to be corrected, unless it is done with dignity. It is what many call constructive criticism. Sure it is hard to …
Are you having challenges with your staff?
The following story will give you a smile on how you can sort this out. Two women were comparing notes on the difficulties of running a small business. The first one said, “I started a new practice last year, I …
As a business manager, do you make assumptions at times?
The following story should bring a smile to your face and help you become a better manager. A store manager overheard one of his salesmen talking to a customer. “No sir” said the salesman.” We haven’t had any for awhile …
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Do you need to get your way in order to feel fulfilled?
Is your life all about being the most popular? These questions become; Do you want everyone else to control how your feel about your life? No! I don’t think there is anyone who is reading this would agree with that …
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