Every once in a while you come across a business owner that makes a comment like that. I feel so sorry for them. They are stuck in a time-warp. They think that what worked before will always continue. I am …

“We don’t do things like that in our business.” is a sign of a business that is dying, isn’t it? Read more »

If so, you are not alone. I have always believed that marketing is an art and a science. That meaning that there is a way to make it look good, but there is also a proper way or a formula …

Have you had concerns over the claims made by companies in their marketing? Read more »