All retail sales staff make this statement every day, much to their ruin in my opinion. I believe that when you ask ‘Can I help you with something?’ it does nothing to build rapport between you, your business and the …
As a professional you need to be aware of particular words that can turn others away from you and your product or service. I am going to start with one that has caused me great difficulty is the word is …
As we start this New Year, there is a tendency to get overly focused on business goals. Come with me as I explore some other options. We must remember that work is only one of 7 balls that we juggle …
You’ve heard; what get’s measured gets managed, haven’t you? So are you measuring the results of all aspects of your business? Are you measuring the ratio of appointments to purchases? Are you measuring the number of visits to your store …
Do you measure the results of your activities in your business? Read more »
Taglines are often used at the end of a marketing effort. In effect they are your last chance to give your message to a future client. Many of the writers of marketing blogs promote tag-lines as an opportunity to communicate …
Some people say that it is due to the management of the company. I will argue that that is not the real reason. Let’s take a quick look at what businesses are doing in my marketplace. When I look at …
Why do 96% of all companies fail within the first 10 years? Read more »
Does your business need an injection so that you can create new ideas so that your business flourishes? In a recent article about political parties I read about how they use their political foes, the civil service and research to …
Does your business need intellectual capital to grow? Read more »
I hope the following comments give you some insight. When we were young we had many wishes, hopes and dreams. Thankfully our parents assisted us in getting many of these dreams. But now you are an adult, you have to …
Did you know there is a big difference between taking action and wanting something? Read more »
This is a very serious question from someone who is interested in your business growth. It is my hope that with this blog that your knowledge and understanding of the aspects of marketing are increasing. As you know there are …
Have you learned anything about marketing over the past year? Read more »
Are you passing their test? Let me give you a simple example. Let’s look at pizza. I believe there are 5 areas that most people look at when it comes to pizza. They are; Is the price/value comparison good? Was …
Did you know that your customer’s are evaluating you all the time? Read more »