Is this customer service?
Recently I called my auto dealer to book an oil change. It was noon hour when I called to book an oil change on my car. The person who picked up the phone stated “You called at the wrong time.” …
How do you get attention with your advertising?
How do you get your prospects to read what you’ve put into your ad? Years ago I attended a seminar with the late Charlie Mouser. He was an internationally known lecturer and editor. For years he spoke to associations and …
Is your web-site easy on your potential customers?
It may have all the bells and whistles, but is it easy for the people you want on your site to use? I know that you can take it for granted that it is okay. You must remember that people …
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Do you want to be remembered as a distinctive business?
Do you want to be remembered as being very unique? Over the past week I had an opportunity to go with my wife to an outlet mall. I noticed that most of the stores try to make sure that they …
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Are you good at keeping your promises?
This is a true story. About two weeks ago a landscape company promised me that they would be completing the landscaping in our backyard last week. By Sunday night the work had not been done. So I e-mailed the owner …
How can you differentiate yourself from the competition?
This is a question I’ve asked myself everyday for years. I’ve asked this question because it should be the over-riding question everyday of your business life. I say that because if you look the same, then price is the determining …
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How do you speak to your customers?
The other day I was sent this joke, while it is funny it is no different than the hollow promises that we all make. ‘Last year I replaced all the windows in my house with that expensive double-pane energy efficient …
What should be your key focus in marketing?
It may appear to be easy, but consider these scenarios. With long-term businesses they have built up a massive amount of expertise. When this is achieved, ‘expertise’ usually becomes the focus of their marketing. This can be a very dangerous …
What do people buy from you?
This is something that all business owners need to understand. You may even think it is your product or service. The reason I say that is because years ago when McDonald’s first developed their franchise model their competitors thought that …
What is the first step in improving your business?
Ask anyone that has done business with you how you are doing. By asking past clients for their opinion, with a specific set of questions you are going to find out how they really feel about your service. Unfortunately, there …
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